While both WW and Noom help with weight loss by promoting calorie control, education, and accountability, they differ in philosophy, technology, and structure.
Feature | Weight Watchers (WW) 2025 | Noom 2025 |
---|---|---|
Core Approach | Points-based food system | Calorie tracking + psychology-based |
Customization | PersonalPoints+ system based on food preferences, lifestyle | Daily lessons based on cognitive behavioral therapy (CBT) |
Food Tracking | Points system with ZeroPoint™ foods | Color-coded food logging (green/yellow/red) |
Support & Coaching | Live coaches + group workshops | 1-on-1 virtual coach (text-based) |
Exercise Tracking | Syncs with wearables, gives activity points | Tracks steps and syncs with wearables |
Platform | WW app + in-person/virtual workshops | Noom app only |
🧠 Summary:
Choose WW if you want more flexibility, love structure, and prefer a proven points system.
Choose Noom if you want a more psychological approach to changing eating habits.

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💰 WW (Weight Watchers) 2025 Pricing (U.S.):
Digital Plan: $23.95/month
Unlimited Workshops + Digital: $44.95/month
1-on-1 Personal Coaching Plan: $74.95/month
Special Offers & Student Discounts: Frequently available
📌 Noom 2025 Pricing (U.S.):
Standard Plan: $59/month
Annual Plan: $199/year (billed once, about $16.58/month)
Free 7-Day Trial: Still offered in 2025
💡 Note:
While WW can be more affordable month-to-month, Noom offers deeper discounts for annual billing. WW also allows in-person support, which Noom does not.

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🥗Best Zero-Point Foods on WW Right Now?
ZeroPoint™ foods are at the heart of WW’s system. In 2025, WW still lets users eat certain foods freely without tracking points — making the plan easier and less stressful.
⭐ Top Zero-Point Foods in WW 2025 (U.S. list):
🥬 Vegetables (non-starchy):
Broccoli, spinach, kale, carrots, zucchini, peppers, cauliflower
🍎 Fruits:
Apples, bananas, strawberries, oranges, watermelon, blueberries
🧆 Plant-based proteins:
Chickpeas, lentils, black beans (on most plans)
🥚 Proteins (based on your customized plan):
Eggs (whole)
Skinless chicken breast
Plain non-fat Greek yogurt
Tofu & tempeh
🐟 Seafood:
Salmon, cod, tilapia, shrimp, tuna (fresh or water-packed)
These zero-point foods help WW users feel full without using up daily points, making it easier to stay on track and avoid overeating.

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❓ Why Am I Not Losing Weight on Weight Watchers Even Though I’m Following the Plan?
If you’re tracking your food, attending workshops, and staying within your points — but still not losing weight, you’re not alone. This is a common frustration, but there are several reasons why it may happen.
🔍 Possible Reasons & Fixes:
1. Portion Sizes Are Off
Even though something may be “zero points,” overeating large portions (like bananas or beans) can slow weight loss.
✅ Fix: Use a kitchen scale or measuring cups occasionally to recalibrate.
2. Too Many ZeroPoint™ Foods
Zero points ≠ zero calories. Eating large amounts of free foods (like eggs, beans, or yogurt) can still add up.
✅ Fix: Keep your meals balanced with portion-controlled proteins and non-starchy veggies.
3. Underestimating Snacks or Bites
Those extra tastes while cooking or late-night bites can sabotage progress.
✅ Fix: Track everything, even the tiny nibbles.
4. Stress or Lack of Sleep
Hormones related to stress (cortisol) and lack of sleep can prevent fat loss.
✅ Fix: Prioritize rest, stress reduction, and hydration as part of your wellness.
5. Metabolism or Medical Conditions
Conditions like hypothyroidism, PCOS, or insulin resistance can make weight loss harder.
✅ Fix: Talk to your doctor. WW is safe alongside medical treatment plans.
📝 Final Thoughts
Both Weight Watchers and Noom in 2025 offer strong, personalized paths to weight loss — but which is right for you depends on your lifestyle, mindset, and budget. WW continues to be a top choice for those who prefer a structured, flexible, food-first approach, while Noom is great for psychology lovers who enjoy daily lessons and coaching.
And remember: if you’re not seeing results with WW despite following the plan, take a step back, review your habits, and consult your doctor if needed — your body might just need a tweak in the approach.